The logo is a graphic design that identifies a company, allowing its brands (corporate or product) be quickly recognized or related to something, with which there is a similarity. Logos can be made only with images, with images and letters or single letters. In the case of Microsoft, Dell, eBay and IBM, only the name of the brand is identified, built exclusively with letters, however, they came to be so strong or more than those who, although they have a graphical icon, require the association of the text to start position; such is the case, for example, car brands. Subsequently, the image is intrinsically linked to the sound of the original brand name. The most effective and memorable logos pregnantes are those simpler forms, as evidenced by the well-known brands: Macintosh, McDonald's, Nike, Adidas, etc. A logo should be present in all business stationery, either on cards, letterheads, envelopes, invoices, business cards, advertising, etc. Its use can be extended to uniforms, packaging, product labeling and print ads.
It is an essential part of the company identity.
It is a key element in establishing difference between the company and its competitors.
You can create empathy between the company and the target.
✓ Keep it simple. Its design should allow proper display in print and on the screen in different resolutions and distances; in color or black and white as it can be applied to faxes, photocopies, forms and other documents.
✓ You must not have great decorated.
✓ Without excessive colors. The less variety of colors you have, it is easier to see. We must give special attention to the color meaning , because it is proven that a logo colors greatly influence people in various ways according to cultural affiliation, age, gender and habitat, among other factors. The colors are chosen, they should highlight the ways of the logo should be combined so powerfully to call public attention.
✓ It must be easy to read, while wearing some kind of typography.
✓ It must be original,unique and different.
✓ Easy to remember. Depending on the colors, typography and form thereof. To be successful, it must be associated with its meaning.
Finally, it is useful to use a phrase or slogan branded with the logo. The phrase can extend or expand the meaning given by this, as well as provide an instant understanding. The success of a logo not only depends on its internal composition, but the spread is done him through advertisements and other promotional forms.